Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
Posts Categorized: Retail Marketing
The direct-to-consumer strategy is making a run at Amazon’s throne
Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is happening as more… Read more »
Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels
Description: In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one should actually experience a venue? And, if pleasant enough, can that aroma actually entice folks to stay longer, spend more money, and come back to a destination over… Read more »
The ’90s revival is dead for retail, leaving some stock winners and losers: Jefferies
Description: The ’90s fashion revival has past its peak. Over the last few years, women ditched skinny jeans for the classic Levi’s style, Champion windbreakers flew off shelves and streaming platforms battled for the rights to the hit show “Friends.” This revival of 1990s consumer tastes put certain brands like Fila and Supreme in the… Read more »
Why White Castle isn’t a fast-food giant
Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States. Source: CNBC.com – video report Date: Nov 19, 2019 Link:… Read more »
Inside Home Depot’s efforts to stop a growing theft problem at its stores
Description: Imagine loading up a cart full of merchandise at a store, and just walking out the door in broad daylight as store employees watch you do it. Source: CNBC.com – video report Date: Nov 22, 2019 Link: https://www.cnbc.com/2019/11/22/inside-home-depots-efforts-to-stop-a-growing-theft-problem.html Questions for discussion: What are the theft-related problems facing retailers like Home Depot? How does this… Read more »
Nordstrom wants its new Manhattan store to be a place where women can discover new brands
Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S. Source: CNBC.com Date: Oct… Read more »
Inside the intense world of Birkin bag collectors, who pay up to $500,000 for one bag
Description: Would you pay $500,000 … for a bag? In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at… Read more »
Pop-Up Stores Earn a Permanent Place in Retail Strategy
Description: They’re becoming more collaborative and are gaining in popularity with bigger stores and brands. Source: Bloomberg.com Date: Sep 27, 2019 Link: https://www.bloomberg.com/news/articles/2019-09-27/pop-up-stores-are-the-next-big-retail-strategy?srnd=businessweek-v2 Questions for discussion: Why are pop-up stores growing in popularity? How are marketers using them, strategically speaking? What advice would suggest to marketers to increase activity even further?
Roots tumbles as retailer misses Q2 estimates amid challenging foot traffic
Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations. Source: BNNBloomberg.ca – video report Date: Sep 12, 2019 Link: https://www.bnnbloomberg.ca/roots-tumbles-as-retailer-misses-q2-estimates-amid-challenging-foot-traffic-1.1314413 Questions for discussion: Why is the firm… Read more »
Applied Marketing, 2e
Canadian Edition
