Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Retail Marketing.

Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations.

Source: – video report

Date: Sep 12, 2019


Questions for discussion:

  • Why is the firm having trouble establishing its brand?
  • What would you recommend?