Posted by & filed under Innovation, Marketing Research, Marketing Strategy, Retail Marketing, Services Marketing.

Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S.


Date: Oct 21, 2019


Questions for discussion:

  • Summarize the new retail strategies at this Nordstrom store.
  • Do you think will succeed? Why?