Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S.

Source: CNBC.com

Date: Oct 21, 2019

Link: https://www.cnbc.com/2019/10/21/online-brands-have-a-home-at-nordstroms-new-store-in-manhattan.html

Questions for discussion:

• Summarize the new retail strategies at this Nordstrom store.
• Do you think will succeed? Why?