Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier.
Source: CNBC.com – video report
Date: Nov 29, 2019
Questions for discussion:
- What is happening as more DTC brands make their way online?
- What is the formula for DTC success?
- What are the advantages and disadvantages of using Amazon to launch a new consumer brand?