The direct-to-consumer strategy is making a run at Amazon’s throne

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier.

Source: CNBC.com – video report

Date: Nov 29, 2019

Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What is happening as more DTC brands make their way online?
  • What is the formula for DTC success?
  • What are the advantages and disadvantages of using Amazon to launch a new consumer brand?