Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne Cox, get face time with beloved YouTube influencers, and, of course, collect countless free samples. Cities from Dallas to London have hosted.


Date: Dec 29, 2019


Questions for discussion:

  • How does Beautycon represent a new style of communications?
  • Do you think this approach works for most products?
  • Summarize the communications lessons for marketers in this article?