Description: A Wisconsin judge has put a temporary hold on an order by Gov. Tony Evers’ administration that limits the capacity of bars, restaurants and indoor spaces amid record numbers of coronavirus cases in the state. Source: NPR.org Date: Oct 14, 2020 Link: https://www.npr.org/sections/coronavirus-live-updates/2020/10/14/923624778/judge-blocks-wisconsin-governors-indoor-capacity-limits-amid-spike-in-covid-19-c Questions for discussion: How should the association handle the PR work… Read more »
Posts Categorized: Retail Marketing
Food delivery apps cut some restaurant fees amid surging demand due to COVID-19
Description: Services like Uber Eats, Skip the Dishes can take up to 30 per cent of order’s value Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/food-delivery-apps-fees-1.5765790 Questions for discussion: From a marketing point of view, what is the justification for high fees charged to restaurants by web sites like Uber Eats? Does… Read more »
New job listings for Amazon’s internal telemedicine service, Amazon Care, hint at expansion
Description: Amazon Care, the company’s online medical clinic for its own employees, is trying to hire half a dozen people in business development roles to “build and grow relationships with commercial and public sector enterprises.” Most of the roles were posted in the past month. Source: CNBC.com Date: Ocy 16, 2020 Link: https://www.cnbc.com/2020/10/16/amazon-care-telemedicine-service-job-listings-hint-at-expansion.html Questions for… Read more »
When Shoplifting Is A Felony: Retailers Back Harsher Penalties For Store Theft
Description: A new report by the consumer-interest nonprofit Public Citizen calls out major retailers — Best Buy, Lowe’s, Home Depot, Target, Walmart and others — for donating to trade associations and campaigns promoting harsher shoplifting penalties in at least 18 states. The retailers succeeded in 11 of them, according to the report. Source: NPR.org Date: Oct 16,… Read more »
As stimulus talks drag on, ‘Main Street is burning’: Stanford business expert
Description: As talks in Washington, D.C. over a new round of financial and economic stimulus continue, Stanford Graduate School of Business lecturer and small business advisor David Dodson doesn’t like what he sees on Main Street or for the U.S. economy. Source: CNBC.com – video report Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/07/stimulus-stall-leaves-main-street-burning-stanford-business-prof.html Questions for discussion:… Read more »
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says
Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. Source: CNBC.com – video report Date: Sep 21, 2020 Link: https://www.cnbc.com/2020/09/21/coca-cola-will-enter-us-hard-seltzer-market-in-first-half-of-2021-ceo.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think Coca-Cola is making the right decision? Are there any synergies between the existing brands and… Read more »
Ecommerce: The Essential Components Your Site Needs to Turn Visitors Into Buying Customers
Description: Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. Source: Entrepreneur.com Date: Sep 24, 2020 Link: https://www.entrepreneur.com/article/355482?utm_source=newsletter&utm_medium=email Questions for discussion: What does the report say to marketers trying to persuade consumers to use their website? What do you think is… Read more »
Canadian retail sales slow after surpassing pandemic losses
Description: Gains for Canadian retailers slowed sharply in July and August, suggesting pent-up demand from prior months has been largely extinguished. Source: BNNBloomberg.ca – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/canadian-retail-sales-slow-after-surpassing-pandemic-losses-1.1495964 Questions for discussion: What does the report say about retail sales results? How can retailers deal with the current situation?
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
Applied Marketing, 2e
Canadian Edition
