Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Retail Marketing.

Description: They’re becoming more collaborative and are gaining in popularity with bigger stores and brands.


Date: Sep 27, 2019


Questions for discussion:

  • Why are pop-up stores growing in popularity?
  • How are marketers using them, strategically speaking?
  • What advice would suggest to marketers to increase activity even further?