Shopify will partner with TikTok to woo more merchants

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base.

Source: CNBC.com

Date: Oct 27, 2020

Link: https://www.cnbc.com/2020/10/27/shopify-will-partner-with-tiktok-to-woo-more-merchants.html

Questions for discussion:

  • What are the promotional benefits to merchants as a result of this partnership?
  • How would you suggest marketers use the technology?