Description: Stewart Schaefer, President of Sleep Country Canada, talks to Financial Post’s Larysa Harapyn about the company’s digital revolution during the pandemic.
Source: FinancialPost.com – video report
Date: Oct 26, 2021
Questions for discussion:
- How has the firm rebounded by way of ecommerce marketing effort?
- Why is the retail store less important for this industry?
- What do you make of all of these brands?
- Where do you see this industry in the future?