Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Stewart Schaefer, President of Sleep Country Canada, talks to Financial Post’s Larysa Harapyn about the company’s digital revolution during the pandemic.

Source: – video report

Date: Oct 26, 2021


​Questions for discussion:

  • How has the firm rebounded by way of ecommerce marketing effort?
  • Why is the retail store less important for this industry?
  • What do you make of all of these brands?
  • Where do you see this industry in the future?