Description: On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.
Source: CNBC.com – video report
Date: Nov 29, 2021
Questions for discussion:
- Summarize the company’s marketing success story.
- How important was the connection to Roger Federer?
- Should this “formula” serve as a model for other brands?
- Name other brands that have followed this approach?