Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Papa John’s International — the company name retains the apostrophe while the logo drops it — is capitalizing on a winning pandemic sales streak with a wide-ranging brand refresh covering its visual identity and in-store design.


Date: Nov 16, 2021


Questions for discussion:

  • What do you think about the brand overhaul effort?
  • What else would you advise the firm’s marketers do?