Papa Johns fires up brand overhaul, drops apostrophe from logo

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Papa John’s International — the company name retains the apostrophe while the logo drops it — is capitalizing on a winning pandemic sales streak with a wide-ranging brand refresh covering its visual identity and in-store design.

Source: MarketingDive.com

Date: Nov 16, 2021

Link: https://www.marketingdive.com/news/papa-johns-fires-up-brand-overhaul-drops-apostrophe-from-logo/610107/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-11-16%20Marketing%20Dive%20Newsletter%20%5Bissue:38038%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think about the brand overhaul effort?
  • What else would you advise the firm’s marketers do?