Canadian retail sales dropped 2.1% in December amid Omicron

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canadian retail sales pared back most of their recent gains last month, as the country suffered through new lockdown restrictions during the key holiday season.

Source: BNNBloomberg.ca – video report

Date: Jan 21, 2022

Link: https://www.bnnbloomberg.ca/canadian-retail-sales-dropped-2-1-in-december-amid-omicron-1.1711115

Questions for discussion:

  • What explains the drop in retail sales?
  • Given the analysis, what should retailers expect in the future?
  • Do you agree with this analysis?
  • What would you advise retailers?
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