Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canadian retail sales pared back most of their recent gains last month, as the country suffered through new lockdown restrictions during the key holiday season.

Source: – video report

Date: Jan 21, 2022


Questions for discussion:

  • What explains the drop in retail sales?
  • Given the analysis, what should retailers expect in the future?
  • Do you agree with this analysis?
  • What would you advise retailers?