Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Supply Chain.

Description: As the cost of groceries and household goods rises, WalmartCEO Doug McMillon said the big-box retailer will lean into its longtime strategy: Undercutting rivals on price.

​Source: – video report

Date: Nov 16, 2021


Questions for discussion:

  • What is the company’s planned response to the head-winds it is facing?
  • Do you think this is enough?
  • What other marketing strategies would you suggest?