Description: WASHINGTON, D.C. — Gallup’s initial measure of Americans’ 2021 Christmas spending intentions finds consumers planning to spend an average $837 on gifts this season.
Source: Gallup.com
Date: Nov 02, 2021
Link: https://news.gallup.com/poll/356897/early-holiday-spending-plans-look-similar-2020.aspx
Questions for discussion:
- What does Gallup research suggest is likely to happen this coming shopping season?
- How can marketers strategically make use of this information?