Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Retail Marketing.

Description: WASHINGTON, D.C. — Gallup’s initial measure of Americans’ 2021 Christmas spending intentions finds consumers planning to spend an average $837 on gifts this season.


Date: Nov 02, 2021


Questions for discussion:

  • What does Gallup research suggest is likely to happen this coming shopping season?
  • How can marketers strategically make use of this information?