Are social shoppers buying into in-app checkout?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Relationship Marketing, Retail Marketing, Supply Chain.

Description: The majority of US social buyers still order from retailer websites, rather than directly on social platforms.

Source: eMarketer.com

Date: Jan 21, 2022

Link: https://www.emarketer.com/content/social-shoppers-in-app-checkout

Questions for discussion:

  • Explain this buyer behavior.
  • Do you think there is a way to persuade buyers to buy more often on social platforms?