Description: Their lucrative Yeezy collaboration accounted for more than an estimated 40% of the shoe giant’s profits. But the partners had been bickering for years. Source: Bloomberg.com Date: Nov 01, 2022 Link: https://www.bloomberg.com/news/articles/2022-11-01/kanye-west-adidas-split-was-brewing-for-years?leadSource=uverify%20wall Questions for discussion: What are the lessons to be learned from this partnership between Ye and Adidas? Can Adidas ever afford to… Read more »
Posts Categorized: Relationship Marketing
Twitter is now owned by Elon Musk — here’s a brief history from the app’s founding in 2006 to the present
Description: A decade ago, Twitter’s future was looking bright. The company was benefiting from a flood of funding into the social-networking space, eventually leading to an IPO in 2013 that raised $1.8 billion. Source: CNBC.com Date: Oct 29, 2022 Link: https://www.cnbc.com/2022/10/29/a-brief-history-of-twitter-from-its-founding-in-2006-to-musk-takeover.html Questions for discussion: Why do you think Musk bought Twitter? Do you think there are revenue models that… Read more »
On Car-Free Streets, Many New York Restaurants Thrived
Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds. Source: NYTim.com Date: Oct 26, 2022 Link: https://www.nytimes.com/2022/10/25/nyregion/ny-open-streets-restaurants.html Questions for discussion: Why was this concept successful, in your opinion? How does it change consumer thinking about the restaurant experience? Should other… Read more »
Shopify – A Tale Of Two Cities?
Description: Starting a business is hard. It’s very hard. I’m not sure what’s harder: Getting the first sale or getting to your first million in sales. As an entrepreneur you can do everything “right” and still not find a market fit. Most businesses fail. Hard. Success in business is the exception. Not the rule. Source:… Read more »
Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »
IBM’s software business contributes to the majority of its profits, says Lisa Ellis of MoffettNathanson
Description: MoffettNathanson Partner Lisa Ellis joins ‘Squawk on the Street’ to discuss IBM’s Q3 earnings beat, the company’s investment in the growth of its consultant services business and the need for IBM to grow its software portfolio. Source: CNBC.com – video report Date: Oct 20, 2022 Link: https://www.cnbc.com/video/2022/10/20/ibms-software-business-contributes-to-the-majority-of-its-profits-says-lisa-ellis-of-moffettnathanson.html Questions for discussion: What does this report… Read more »
Loblaw facing cricism
Description: Some critics have labelled Loblaw’s announcement that it is freezing prices on its No Name brand until January a PR stunt. Its competitor Metro says such a freeze is ‘an industry practice.’ Source: CBC.ca – video report Date: Oct 18, 2022 Link: https://www.youtube.com/watch?v=ZLT1FKLTE00 Questions for discussion: Summarize the criticism directed at Loblaw. Do you… Read more »
Anti-Defamation League urges Adidas to sever ties with Ye’s Yeezy
Description: The Anti-Defamation League is urging Adidas to sever ties with Ye, calling out his recent hateful comments in a letter to Adidas CEO Kasper Rorsted and Chairman Thomas Rabe. The rapper and designer, formerly known as Kanye West, has in recent weeks made several degrading remarks about Jewish people and targeted his business partners with… Read more »
These colleges promise no student debt: ‘Loans are not part of the deal’
Description: Increasingly, college is an option only for those who can afford it or are willing to take on massive student debt. But not all schools see it that way. Source: CNBC.com Date: Oct 12, 2022 Link: https://www.cnbc.com/2022/10/12/these-colleges-promise-no-student-loans.html Questions for discussion: What are the pros and cons in this plan for students and colleges to weigh? How… Read more »
Patagonia’s grand gesture sends the wrong message about ethical capitalism
Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right. Source: TheConversation.com Date: Oct… Read more »
Applied Marketing, 2e
Canadian Edition
