Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Some critics have labelled Loblaw’s announcement that it is freezing prices on its No Name brand until January a PR stunt. Its competitor Metro says such a freeze is ‘an industry practice.’

Source: – video report

Date: Oct 18, 2022


Questions for discussion:

  • Summarize the criticism directed at Loblaw.
  • Do you think it is fair criticism or a poor defensive response from a competitor?
  • Had the criticism not been made, do you think the PR value of the strategy was worthy?
  • How do you think this argument is playing out with customers?
  • What would you advise Loblaw marketers now?