IBM’s software business contributes to the majority of its profits, says Lisa Ellis of MoffettNathanson

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Services Marketing, Supply Chain.

Description: MoffettNathanson Partner Lisa Ellis joins ‘Squawk on the Street’ to discuss IBM’s Q3 earnings beat, the company’s investment in the growth of its consultant services business and the need for IBM to grow its software portfolio.

Source: CNBC.com – video report

Date: Oct 20, 2022

Link: https://www.cnbc.com/video/2022/10/20/ibms-software-business-contributes-to-the-majority-of-its-profits-says-lisa-ellis-of-moffettnathanson.html

Questions for discussion:

  • What does this report say about the marketing issues facing IBM?
  • What would you advise marketers do at the firm, given the analysis presented?