Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief.


Date: Oct 18, 2022


Questions for discussion:

  • Why has subscription growth returned, in your opinion?
  • What do you think consumers will think of the hybrid model that includes advertising?
  • Do you think this is a new trend for the firm?
  • What other marketing strategies would you recommend to manangement?