Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes

Posted by & filed under Global Marketing, Innovation, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times for available dock space and workers at… Read more »

SPOS #803 – Pamela Slim On New Customers And New Markets

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing.

Description: Here it is: Six Pixels of Separation – Episode #803 – Host: Mitch Joel. When the book, Escape from Cubicle Nation, came out in 2009, it changed a lot (for many people). The author, Pamela Slim, established herself as a recognized authority in what business could be. She is also a community builder, consultant and former corporate director… Read more »

Condé Nast Knows Faded Glory Is Not in Style

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Anna Wintour is the embodiment of the glory days of the magazine dynasty. Now she is pitching its global, digital future. Source: NYTimes.com Date: Dec 04, 2021 Link: https://www.nytimes.com/2021/12/04/business/media/conde-nast-anna-wintour.html? Questions for discussion: What has happened to this business in recent years? How has the company responded? What would you advise the firm do today?… Read more »

From $0 to $7 billion: Here’s how Swiss running shoe company On is becoming one of the hottest sportswear brands

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger… Read more »

Doing Capitalism Differently — One Backpack at a Time

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table stakes in his larger mission to alleviate extreme poverty and uplift communities across the globe. Source: knowledge.wharton.upenn.edu Date: Nov 29, 2021 Link: https://knowledge.wharton.upenn.edu/article/capitalism-differently-one-backpack-time/ Questions for discussion: Summarize the marketing strategy of the firm and the brand positioning? Who is… Read more »

China warns Canada Goose may have broken consumer law

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: China’s state-run People’s Daily newspaper warned that Canada Goose Holdings Inc. may have violated Chinese consumer law, a sign the clothing company may be facing a difficult period in the world’s No. 2 economy. Source: BNNBloomberg.ca – video report Date: Dec 03, 2021 Link: https://www.bnnbloomberg.ca/china-warns-canada-goose-may-have-broken-consumer-law-1.1690513 Questions for discussion: Summarize the key points presented in… Read more »

Elle magazine says it will ban fur from its publications worldwide

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Lifestyle and fashion magazine ELLE announced Thursday it is banning fur from all pages of its publications in a move to support animal welfare and reflect changing tastes. Source: NPR.org Date: Dec 02, 2021 Link: https://www.npr.org/2021/12/02/1061053897/elle-magazine-ban-fur-from-publications Questions for discussion: What are the implications of this decision and the publicity from it on the various industries and… Read more »

Read the emails Elon Musk sent Tesla employees about music on the job and following directions

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Tesla CEO Elon Musk is known for his spontaneous mass communication, from rants on Twitter to “everybody” e-mails he sends to all employees at his electric vehicle company. Source: CNBC.com – video report Date: Nov 19, 2021 Link: https://www.cnbc.com/amp/2021/11/19/elon-musk-emails-at-tesla-in-october-2021-music-direct-orders.html Questions for discussion: Knowing that these internal communications will widely be shared and circulated, do you… Read more »

The Secret to a Superb Customer Service Team? Hiring Actual Customers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Organic baby food company Little Spoon unlocked a competitive advantage when a conversation about baby food turned to something bigger. Source: INC.com Date: Nov 16, 2021 Link: https://www.inc.com/magazine/202111/gabrielle-bienasz/little-spoon-michelle-muller-hiring-is-this-normal.html Questions for discussion: What is the concept behind building distributed ambassadorships for the company? What are the advantages and disadvantages for this approach?

Citing Dangers Of Social Media, Lush Cosmetics Deactivates Its Accounts

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Lush Cosmetics, no stranger to controversial marketing tactics, says it is pulling the plug on its social media accounts worldwide. Citing concerns about the platforms’ effects on the mental health of consumers who love Lush’s wacky array of lotions, potions and exploding bath bombs, the company is opting out of every Facebook, Instagram, TikTok… Read more »