Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold organic lager and hard seltzer offering, according to a news release. Each commercial is set in “Superior Bowl,” a vintage bowling alley that attracts a raft of celebrities and is staffed by actor Steve Buscemi. Source: MarketingDive.com… Read more »

SPOS #813 – Sucharita Kodali On The Future Of Retail And Consumer Behavior

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Here it is: Six Pixels of Separation – Episode #813 – Host: Mitch Joel. When I think of retail and the state of eCommerce, I’m always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In… Read more »

Why This Could Be a Critical Year for Electric Cars

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Booming in a depressed market, battery-powered vehicles are a plus for the climate but pose a big threat to carmakers and parts suppliers that are slow to change. Source: NYTimes.com Date: Feb 08, 2022 Link: https://www.nytimes.com/2022/02/08/business/energy-environment/electric-cars-vehicles.html Questions for discussion: What does the report say about e-car sales and the motivation driving buyers? How can… Read more »

How Shopify Is Bringing Online Retailers Into the Future

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: The e-commerce company is rolling out easy-to-use 3-D and augmented reality tools. ​Source: INC.com Date: Feb 07, 2022 Link: https://www.inc.com/kevin-j-ryan/shopify-3d-augmented-reality-online-retail.html?utm_source=incthismorning Questions for discussion: Describe how this technology works for the retailer. What are the advantages of this innovation? How else would you suggest Shopify use this technology for its clients?

‘Maus’ is an Amazon bestseller after Tennessee school ban – author Art Spiegelman compares board to Putin

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: “Maus,” the decades-old graphic novel about the effects of the Holocaust on a family, has become an Amazon bestseller as part of a backlash to the news this week that it was banned by a Tennessee school board. Source: CNBC.com Date: Jan 29, 2022 Link: https://www.cnbc.com/2022/01/28/maus-amazon-bestseller-after-tennessee-school-ban.html Questions for discussion: What are the marketing issues presented in this… Read more »

Omicron came for Lululemon. Which retailer is next?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Omicron has claimed its first retail victim. On Monday, Lululemon Athletica Inc. said that fourth-quarter sales and earnings would be toward the low end of its expectations — quite a surprise considering the company has been one of the industry’s stronger performers, and the holiday shopping season was expected to hold up despite the new variant. The shares fell as… Read more »

What to know about the Apple privacy changes that crushed Facebook parent Meta

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line. Source: Yahoo.Finance.com – video report Date: Feb 03, 2022 Link: https://finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html Questions for discussion: Why did Meta… Read more »

How Social Media Firms Moderate Their Content

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Larger platforms such as Facebook and Twitter, which make most of their profits from advertising, can’t afford to lose eyeballs or engagement on their sites. Yet they are under tremendous public and political pressure to stop disinformation… Read more »

Disney defends its ‘Snow White’ remake after criticism from Peter Dinklage

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Disney is on the defensive after actor Peter Dinklage criticized its plans to release a live-action remake of Snow White and the Seven Dwarfs. Source: NPR.org Date: Jan 26, 2022 Link: https://www.npr.org/2022/01/26/1075761231/peter-dinklage-disney Questions for discussion: Do you think Disney can avoid a public backlash with this planned project? How would you deal with the Snow… Read more »

Canadian soccer is hotter than ever. Too bad we can’t cash in

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: It’s been 35 years since the Canadian men’s national soccer team competed in the FIFA World Cup and the hype surrounding the qualifiers couldn’t be any bigger as this country heads into the next round at the top of the table. Source: BNNBloomberg.ca – video report Date: Jan 21, 2022 Link: https://www.bnnbloomberg.ca/canadian-soccer-is-hotter-than-ever-too-bad-we-can-t-cash-in-1.1713466 ​Questions for discussion:… Read more »