Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Starting a business is hard. It’s very hard. I’m not sure what’s harder: Getting the first sale or getting to your first million in sales. As an entrepreneur you can do everything “right” and still not find a market fit. Most businesses fail. Hard. Success in business is the exception. Not the rule.


Date: Oct 27, 2022


Questions for discussion:

  • What does Mitch Joel say is the proper way to think about ecommerce sites like Shopify?
  • Do you think lower barriers to entry help marketers launch new products or crowd the marketplace with too many choices?
  • How should marketers use ecommerce sites like Shopify?