Posted by & filed under Global Marketing, Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: A decade ago, Twitter’s future was looking bright. The company was benefiting from a flood of funding into the social-networking space, eventually leading to an IPO in 2013 that raised $1.8 billion.


Date: Oct 29, 2022


Questions for discussion:

  • Why do you think Musk bought Twitter?
  • Do you think there are revenue models that have yet to be tried on the platform?
  • Do you think Musk bought Twitter with expectations of generating profits one day or reselling the brand?