These colleges promise no student debt: ‘Loans are not part of the deal’

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Increasingly, college is an option only for those who can afford it or are willing to take on massive student debt. But not all schools see it that way.

Source: CNBC.com

Date: Oct 12, 2022

Link: https://www.cnbc.com/2022/10/12/these-colleges-promise-no-student-loans.html

Questions for discussion:

  • What are the pros and cons in this plan for students and colleges to weigh?
  • How can this orientation become a greater marketing tool for colleges?
  • How does this affect the college “brand”, in your opinion?
  • Do you think this approach will grow in popularity?