Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Increasingly, college is an option only for those who can afford it or are willing to take on massive student debt. But not all schools see it that way.


Date: Oct 12, 2022


Questions for discussion:

  • What are the pros and cons in this plan for students and colleges to weigh?
  • How can this orientation become a greater marketing tool for colleges?
  • How does this affect the college “brand”, in your opinion?
  • Do you think this approach will grow in popularity?