Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right.


Date: Oct 11, 2022


Questions for discussion:

  • Summarize the commentary presented in this article.
  • Do you agree with these sentiments?
  • What are your thoughts on the subject, as they relate to marketing issues such as branding and PR?