Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right.
Date: Oct 11, 2022
Questions for discussion:
- Summarize the commentary presented in this article.
- Do you agree with these sentiments?
- What are your thoughts on the subject, as they relate to marketing issues such as branding and PR?