Description: Bed Bath & Beyond has announced dozens of the roughly 150 stores it plans to close. The struggling home goods retailer released its plans last month to shutter the “lower producing” locations, representing about 20% of its namesake stores. Source: CNBC.com Date: Sep 15, 2022 Link: https://www.cnbc.com/2022/09/15/bed-bath-beyond-closing-150-stores-map-of-ones-on-the-list-so-far.html Questions for discussion: From a marketing point of… Read more »
Posts Categorized: Relationship Marketing
TikTok is upending the music industry and Spotify may be next
Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model. Source: CNBC.com – video report Date: Sep 05 , 2022 Link: https://www.cnbc.com/2022/09/05/tiktok-is-upending-the-music-industry-and-spotify-may-be-next.html Questions for discussion: What is happening to the music industry as a result of TikTok? How has marketing changed? What role is… Read more »
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement. Source: MarketingDive.com Date: September 8, 2022 Link: https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-08%20Marketing%20Dive%20Newsletter%20%5Bissue:44380%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about the intended message in this ad? Do you think it is successful? Why do you suppose Morgan… Read more »
Queen Elizabeth II’s Relationship With Media Technology
Description: Technology innovations shaped the world in which Queen Elizabeth II reigned. She embraced all. Perhaps it’s because she realized the connection media technology — and ultimately, the internet — could create between the monarchy and people. The 96-year-old, who represented an institution dating back centuries, was more tech-savvy than many imagined. Source: MediaPost.com –… Read more »
SPOS #842 – Andrea Belk Olson On Secret Customer Needs
Description: Here it is: Six Pixels of Separation – Episode #842. Have you ever met a “differentiation expert”? That’s the role of Andrea Belk Olson (who is also a speaker and author). As the CEO at Pragmadik, where her team helps organizations of all sizes better understand customers (their wants, desires and secret needs). She is the author of The… Read more »
How electric vehicle manufacturing could shrink the Midwestern job market
Description: The race to build electric vehicles in the U.S. is heating up as fresh rounds of investment come out of Washington. Workers at the former heart of the auto industry fear being left behind. Source: CNBC.com – video report Date: Sep 04, 2022 Link: https://www.cnbc.com/2022/09/04/ev-manufacturing-may-shrink-us-midwest-auto-parts-trade.html Questions for discussion: What is happening to the industry as the… Read more »
How Barnes & Noble Went From Villain to Hero
Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success. Source: NYTimes.com Date: April 15, 2022 Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html Questions for discussion: What has happened to the bookselling business and to Barnes… Read more »
Health systems invest in robots to abate nursing shortage—but privacy concerns are still an issue
Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date. Source: eMarketer.com Date: Apr 13, 2022 Link: https://www.emarketer.com/content/health-systems-invest-robots-abate-nursing-shortage-but-privacy-concerns-still-issue Questions for discussion: What does the report say about the use of robots in health services and human acceptance? As a marketer in sales, how… Read more »
Frito-Lay chips head back to Loblaw, after long and public feud between food giants
Description: The two-month saga might have permanently changed the snack landscape at Canada’s grocery giant Source: FinancialPost.com Date: Apr 11, 2022 Link: https://financialpost.com/news/economy/frito-lay-shipments-head-back-to-loblaw-after-long-and-public-feud-between-food-giants Questions for discussion: Do you believe management of Loblaws handled this issue properly? Do you think this was an opportunity missed for smaller suppliers to build a relationship with Loblaws as well… Read more »
Companies are relying on brand equity to overcome economic headwinds
Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers. Source: eMarketer.com Date: Apr 08, 2022 Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds Questions for discussion: What does the report say about the use of brand equity in today’s environment? What are the warnings… Read more »
Applied Marketing, 2e
Canadian Edition
