Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds.


Date: Oct 26, 2022


Questions for discussion:

  • Why was this concept successful, in your opinion?
  • How does it change consumer thinking about the restaurant experience?
  • Should other neighborhoods consider the same strategy?