On Car-Free Streets, Many New York Restaurants Thrived

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds.

Source: NYTim.com

Date: Oct 26, 2022

Link: https://www.nytimes.com/2022/10/25/nyregion/ny-open-streets-restaurants.html

Questions for discussion:

  • Why was this concept successful, in your opinion?
  • How does it change consumer thinking about the restaurant experience?
  • Should other neighborhoods consider the same strategy?
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