Description: Customers will now be able to accumulate points for more than just coffee Source: FinancialPost.com Date: Feb 11, 2020 Link: https://business.financialpost.com/news/retail-marketing/tim-hortons-had-a-rough-year-as-sales-tumbled Questions for discussion: Why was the older program not popular with franchisees? Is the new program better for franchisees, in your opinion? What would be a better promotional program?
Posts Categorized: Relationship Marketing
Why Big Tech Is Getting Into Finance
Description: Why Big Tech Is Getting Into Finance Source: MarketWatch.com – video report Date: Feb 06, 2020 Link: https://www.marketwatch.com/video/why-big-tech-is-getting-into-finance/9260A791-661F-4E53-9111-5E88B7CC6494.html Questions for discussion: How can marketers make use of personal financial information such as payments? Do you think consumers will reject the relationship proposed by tech firms? How should marketers at tech firms like Google present… Read more »
NFL players trade in gas-guzzling SUVs for all-electric Teslas
Description: While investors may not be able to make up their minds about Tesla, with its stock whipsawing in recent days, the electric carmaker has a strong base of fans within the NFL. Source: CNBC.com – video report Date: Feb 05, 2020 Link: https://www.cnbc.com/2020/02/05/nfl-players-go-eco-friendly-trading-in-once-popular-suvs-for-teslas.html Questions for discussion: Do you think the NFL and players represent a… Read more »
David Meerman Scott On Creating Passionate Fans – This Week’s Six Pixels of Separation Podcast
Description: The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He… Read more »
Hidden camera footage catches misleading sales practices at car rental agency
Description: Experts weigh in on what consumers should look out for when renting a car Source: CBC.ca Date: Jan 31, 2020 Link: https://www.cbc.ca/news/business/marketplace-car-rental-ripoffs-1.5442260 Questions for discussion: Summarize the consumer related issues presented in this report. Is the industry being fair to consumers, in your opinion? Should the industry self-police or is there a place for… Read more »
Apple’s new connected gyms program gives you benefits for working out with Apple Watch
Description: Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/apple-watch-connected-gyms-announced-in-us.html Questions for discussion: What… Read more »
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
Description: Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it’s important, what do e-commerce brands need to know about this hot topic so they can best take advantage? Source: Entrepreneur.com Date: Jan 23, 2020 Link:… Read more »
Stocks: Bull or Bubble?
Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for… Read more »
‘Damning’ Boeing messages reveal efforts to manipulate regulators of 737 Max
Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source: CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion:… Read more »
Don’t Know How to Reach Gen Z? Just Ask Beautycon.
Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
Applied Marketing, 2e
Canadian Edition
