Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Customers will now be able to accumulate points for more than just coffee


Date: Feb 11, 2020


Questions for discussion:

  • Why was the older program not popular with franchisees?
  • Is the new program better for franchisees, in your opinion?
  • What would be a better promotional program?