Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Customers will now be able to accumulate points for more than just coffee

Source: FinancialPost.com

Date: Feb 11, 2020

Link: https://business.financialpost.com/news/retail-marketing/tim-hortons-had-a-rough-year-as-sales-tumbled

Questions for discussion:

  • Why was the older program not popular with franchisees?
  • Is the new program better for franchisees, in your opinion?
  • What would be a better promotional program?