Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak. Source: YahooFinance.com Date: Mar 16, 2020 Link: https://ca.finance.yahoo.com/news/we-will-not-raise-a-single-price-loblaw-ceo-vows-amid-coronavirus-pandemic-120932146.html Questions for discussion: How is the firm’s response a good example of socially responsible and ethical behavior?… Read more »
Posts Categorized: Relationship Marketing
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
Should Robots Have a Face?
Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html Questions for discussion: How is automation changing retail environments and the customer experience? What do you think retailers should do to facilitate the intrusion of… Read more »
The Role of Influencers in the Purchase Process
Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers’ role in the purchase process. Source: eMarketer.com – podcast Date: Feb 25, 2020 Link: https://www.emarketer.com/content/podcast-the-role-of-influencers-in-the-purchase-process?ecid=NL1001 Questions for discussion: What does the… Read more »
How to make sense of the latest tech surge
Description: In 2018 a new word entered Silicon Valley’s lexicon: the “techlash”, or the risk of a consumer and regulatory revolt against big tech. Today that threat seems empty. Even as regulators discuss new rules and activists fret about the right to privacy, the shares of the five biggest American tech firms have been on a… Read more »
How Create Music Group Became Inc.’s No. 1 California Company: Proof You Can Profit From YouTube
Description: By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs, and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So, a… Read more »
Tim Hortons rolls back Roll Up the Rim prize pool as it makes sweeping changes to contest in digital shift
Description: Paper-cup version to last for only two weeks of month-long program, value of prizes has been cut by more than half Source: FinancialPost.com Date: Feb 19, 2020 Link: https://business.financialpost.com/news/retail-marketing/tim-hortons-rolls-back-roll-up-the-rim-prize-pool-as-it-makes-sweeping-changes-to-contest-in-digital-shift Questions for discussion: What are the changes to the contest and why has Tim Hortons made these decisions? Do you think the data collected will… Read more »
Coca-Cola introduces new brand platform as it vows to take a stand on social issues
Description: Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view. Source: MarketingWeek.com Date: Feb 13, 2020 Link: https://www.marketingweek.com/coca-cola-marketing-brand-purpose/ Questions for discussion: What do you think… Read more »
Applied Marketing, 2e
Canadian Edition
