Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules of Sales and Service, Real Time Marketing and PR, Marketing The Moon, Marketing Lessons From The Grateful Dead, Eyeball Wars and World Wide Rave. Most recently, he published the book, Fanocracy – Turning fans into customers and customers into fans. For this book he worked with a co-author (who also happens to be his daughter), Reiko Scott. Let’s dive into how brands can think differently about their customers, and debate whether or not all businesses are worthy of having fans. Enjoy the conversation…


Date: Feb 02, 2020


Questions for discussion:

  • What is the basic message presented to marketers in this podcast?
  • What do you think about this message and its utility?