Description: Changing flights and redeeming reward points two issues customers are facing Source: CBC.ca Date: Dec 31, 2019 Link: https://www.cbc.ca/news/canada/edmonton/edmonton-air-canada-1.5411299 Questions for discussion: What are the marketing problems facing the firm? How should they deal with customer complaints?
Posts Categorized: Relationship Marketing
SPOS #703 – Brett Hurt On Entrepreneurship And Starting Up
Description: Here it is: Six Pixels of Separation – Episode #703 – Host: Mitch Joel. He’s an old friend and someone who has experienced a tremendous amount of success in the technology and startup world. While many know his name… most do not. Let’s change that. Brett Hurt is the CEO and co-founder of data.world (of which I am an advisor),… Read more »
Inside Home Depot’s efforts to stop a growing theft problem at its stores
Description: Imagine loading up a cart full of merchandise at a store, and just walking out the door in broad daylight as store employees watch you do it. Source: CNBC.com – video report Date: Nov 22, 2019 Link: https://www.cnbc.com/2019/11/22/inside-home-depots-efforts-to-stop-a-growing-theft-problem.html Questions for discussion: What are the theft-related problems facing retailers like Home Depot? How does this… Read more »
Podcast: How Marketing Stacks Up at Getty Images
Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack. Source: eMarketer.com – podcast Date: Nov 06, 2019 Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images Questions for discussion: Summarize the key suggestions to marketers? How does Getty… Read more »
SPOS #695 – Marcus Sheridan On Great Sales And Better Marketing
Description: Here it is: Six Pixels of Separation – Episode #695 – Host: Mitch Joel. Long before Marcus Sheridan became one of the most sought-after speakers and trainers in the world, he was just some dude I saw speak on a small stage in front of an unsuspecting audience. Sometimes, you just know it when you see it…. Read more »
Canopy Growth announces joint venture with Drake
Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products Source: CBC.ca – video report Date: Nov 07, 2019 Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195 Questions for discussion: What is the benefit to partnering with a public personality like Drake? Are there risks to this approach to branding?
‘Built for success’: Canopy’s big bet on pot drinks looms ahead of launch
Description: SMITHS FALLS, ONT. — Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns. Source: BNNBloomberg.com – video report Date: Oct 30, 2019 Link: https://www.bnnbloomberg.ca/built-for-success-canopy-s-big-bet-on-pot-drinks-looms-ahead-of-launch-1.1340171 Questions for discussion: Summarize the key strategic decisions being made by… Read more »
Facebook sued for age, gender bias in financial services ads
Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »
SPOS #691 – The Collaborative Advantage With Paul Skinner
Description: Here it is: Six Pixels of Separation – Episode #691 – Host: Mitch Joel. There are some books that hit my desk and captivate me. That was my reaction to Paul Skinner‘s book, Collaborative Advantage – How collaboration beats competition as a strategy for success. This is Paul’s antidote to competitive advantage, and a new perspective in… Read more »
This 24-year-old has raised more than $600,000 for charity — by asking for beer money on national TV
Description: Anheuser-Busch and Venmo are matching donations to the University of Iowa children’s hospital Source: MarketWatch.com Date: Sep 20, 2019 Link: https://www.marketwatch.com/story/this-24-year-old-has-raised-100000-for-charity-by-asking-for-beer-money-on-national-tv-2019-09-18?mod=mw_theo_homepage Questions for discussion: What does this story say about the power of social media? Why were the firms involved quick to contribute funds? What lessons should marketers take away? Could the story have… Read more »
Applied Marketing, 2e
Canadian Edition
