Description: When Teri Johnson, founder of the Harlem Candle Co., realized how serious the Covid-19 shutdown was going to be, she ordered as much inventory as she could. The Harlem resident founded the company in 2014 and personally designs each candle to honor and capture the essence of neighborhood icons such as Langston Hughes, James… Read more »
Posts Categorized: Relationship Marketing
Etsy CEO talks earnings, raising seller fees, and advertising to men
Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads. Source: Yahoo.finance.com – video report Date: Feb 25, 2022 Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO Questions for discussion: Why did Etsy’s stock value shoot up? Why did it fall so dramatically… Read more »
Are Subscriptions the Way to Hang on to Your Customers?
Description: Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next? Source: INC.com Date: Feb 18, 2022 Link: https://www.inc.com/melissa-angell/subscription-rates-customer-churn-index.html Questions for discussion: What is the “subscription model”? Why does it help retain customers? Why else do you think it tends to work?
Harsh winter conditions an obstacle to EV adoption in Canada: survey
Description: A growing majority of Canadians would consider picking an electric vehicle (EV) for their next set of wheels, according to a new survey, but most continue to worry about range and reliability issues in harsh winter weather. Source: Yahoo.Finance.com – video report Date: Feb 18, 2022 Link: https://ca.finance.yahoo.com/news/harsh-winter-conditions-an-obstacle-to-ev-adoption-in-canada-survey-131819292.html Questions for discussion: What does the… Read more »
Americans are paying more for worse stuff, study finds
Description: Measured by consumer prices, U.S. inflation is the highest in 40 years. Look at what Americans are actually getting for their money and the rate may be even higher, according to researchers at the University of Michigan. Source: BNNBloomberg.ca – video report Date: Feb 17, 2022 Link: https://www.bnnbloomberg.ca/americans-are-paying-more-for-worse-stuff-study-finds-1.1724841 Questions for discussion: What does the… Read more »
Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports
Description: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold organic lager and hard seltzer offering, according to a news release. Each commercial is set in “Superior Bowl,” a vintage bowling alley that attracts a raft of celebrities and is staffed by actor Steve Buscemi. Source: MarketingDive.com… Read more »
SPOS #813 – Sucharita Kodali On The Future Of Retail And Consumer Behavior
Description: Here it is: Six Pixels of Separation – Episode #813 – Host: Mitch Joel. When I think of retail and the state of eCommerce, I’m always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In… Read more »
Why This Could Be a Critical Year for Electric Cars
Description: Booming in a depressed market, battery-powered vehicles are a plus for the climate but pose a big threat to carmakers and parts suppliers that are slow to change. Source: NYTimes.com Date: Feb 08, 2022 Link: https://www.nytimes.com/2022/02/08/business/energy-environment/electric-cars-vehicles.html Questions for discussion: What does the report say about e-car sales and the motivation driving buyers? How can… Read more »
How Shopify Is Bringing Online Retailers Into the Future
Description: The e-commerce company is rolling out easy-to-use 3-D and augmented reality tools. Source: INC.com Date: Feb 07, 2022 Link: https://www.inc.com/kevin-j-ryan/shopify-3d-augmented-reality-online-retail.html?utm_source=incthismorning Questions for discussion: Describe how this technology works for the retailer. What are the advantages of this innovation? How else would you suggest Shopify use this technology for its clients?
‘Maus’ is an Amazon bestseller after Tennessee school ban – author Art Spiegelman compares board to Putin
Description: “Maus,” the decades-old graphic novel about the effects of the Holocaust on a family, has become an Amazon bestseller as part of a backlash to the news this week that it was banned by a Tennessee school board. Source: CNBC.com Date: Jan 29, 2022 Link: https://www.cnbc.com/2022/01/28/maus-amazon-bestseller-after-tennessee-school-ban.html Questions for discussion: What are the marketing issues presented in this… Read more »
Applied Marketing, 2e
Canadian Edition
