Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: “Maus,” the decades-old graphic novel about the effects of the Holocaust on a family, has become an Amazon bestseller as part of a backlash to the news this week that it was banned by a Tennessee school board.


Date: Jan 29, 2022


Questions for discussion:

  • What are the marketing issues presented in this controversy?
  • What does the way the public reacted to this publicity say to marketers?
  • What lessons are there for consumers, in your opinion?