Description: “Maus,” the decades-old graphic novel about the effects of the Holocaust on a family, has become an Amazon bestseller as part of a backlash to the news this week that it was banned by a Tennessee school board.
Date: Jan 29, 2022
Questions for discussion:
- What are the marketing issues presented in this controversy?
- What does the way the public reacted to this publicity say to marketers?
- What lessons are there for consumers, in your opinion?