‘Maus’ is an Amazon bestseller after Tennessee school ban – author Art Spiegelman compares board to Putin

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: “Maus,” the decades-old graphic novel about the effects of the Holocaust on a family, has become an Amazon bestseller as part of a backlash to the news this week that it was banned by a Tennessee school board.

Source: CNBC.com

Date: Jan 29, 2022

Link: https://www.cnbc.com/2022/01/28/maus-amazon-bestseller-after-tennessee-school-ban.html

Questions for discussion:

  • What are the marketing issues presented in this controversy?
  • What does the way the public reacted to this publicity say to marketers?
  • What lessons are there for consumers, in your opinion?