Description: “Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home. Source: MarketingDive.com Date: Mar 11, 2022 Link: https://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive Questions for discussion: What does the report say is the messaging to the target audience? Do you think this message resonates with them? Do you think it is… Read more »
Posts Categorized: Relationship Marketing
Lululemon launches into footwear as it seeks to take on industry giants like Nike, Adidas
Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas. Source: CNBC.com – video report Date: Mar 08, 2022 Link: https://www.cnbc.com/2022/03/08/lululemon-footwear-marks-new-product-to-take-on-nike-adidas.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What are the challenges and advantages Lululemon has by entering this market? How would you… Read more »
How To Price a New Product in a Competitive Market
Description: If you understand buying a new pair of running shoes, you can figure out how to price your product Source: INC.com Date: Mar 10, 2022 Link: https://www.inc.com/joe-procopio/how-to-price-a-new-product-in-a-competitive-market.html Questions for discussion: What is the primary factor to consider marketers develop price for a disruptive new product, according to the article? Do you agree with this… Read more »
Canadian Tire unveils $3.4B plan to improve customer experience, drive growth
Description: Canadian Tire Corp. has announced a multi-billion dollar plan to improve customer service and bolster sales. Source: BNNBloomberg.ca – video report Date: Mar 11, 2022 Link: https://www.bnnbloomberg.ca/canadian-tire-unveils-3-4b-plan-to-improve-customer-experience-drive-growth-1.1735668 Questions for discussion: What are the plans presented in this report and what do you think of them? What else would would advise the firm do strategically?
Tesla bull says approval of Berlin Gigafactory removes major overhang on the stock
Description: A “major overhang” on Tesla’s stock has been removed after German authorities said the carmaker could start production at a new factory in Berlin, according to Wedbush analyst Dan Ives. Source: CNBC.com – video report Date: Mar 07, 2022 Link: https://www.cnbc.com/2022/03/07/tesla-berlin-gigafactory-approval-removes-major-overhang-on-the-stock.html Questions for discussion: What is so significant about this announcement for the company production plans and the… Read more »
Advertising Acts as Another Vehicle of Protest to Ukraine War
Description: Criticism of Russia has become a common feature of advertisements and the marketing industry. Source: NYTimes.com Date: Mar 05, 2022 Link: https://www.nytimes.com/2022/03/05/business/media/ukraine-advertising.html Questions for discussion: What does the report say about the way advertising is penetrating digital barriers? In general, do you think there is any potential problem with advertisers taking a political position… Read more »
Meta Says It Wants to Boost Women-Led Businesses
Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead Source: INC.com Date: Mar 02, 2022 Link: https://www.inc.com/rebecca-deczynski/international-womens-month-meta-women-led-small-business.html Questions for discussion: What are the benefits that accrue to Meta brand for providing… Read more »
Shopify says it has removed most pirated content publishers are suing it for hosting
Description: Shopify Inc. says it has taken down the vast majority of content that five textbook publishers say is pirated and infringes on their trademarks. Source: BNNBloomberg. Ca – video report Date: Mar 04, 2022 Link: https://www.bnnbloomberg.ca/shopify-says-it-has-removed-most-pirated-content-publishers-are-suing-it-for-hosting-1.1732597 Questions for discussion: What are the problems facing Shopify? What damage do you think is done to the… Read more »
Black History Month offers retailers an opportunity to meet unmet demand
Description: The trend: A number of retailers, including Amazon, Nordstrom, and Target, have used Black History Month to highlight their efforts to increase the number of products produced by Black-owned brands and products on their shelves. Source: eMarketer.com Date: Feb 24, 2022 Link: https://www.emarketer.com/content/black-history-month-offers-retailers-opportunity-meet-unmet-demand Questions for discussion: What does the report say about the opportunities available to businesses? How… Read more »
How Financial Reporting Affects Consumers
Description: It’s not part of Marketing 101, but the next uptick in your firm’s sales could be in the days after its earnings announcement. In the 10 days after an earnings announcement, publicly held firms see an average increase of 1.1% in consumer footfalls at their brick-and-mortar stores and in online sales, according to a… Read more »
Applied Marketing, 2e
Canadian Edition
