How Shopify Is Bringing Online Retailers Into the Future

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: The e-commerce company is rolling out easy-to-use 3-D and augmented reality tools.

​Source: INC.com

Date: Feb 07, 2022

Link: https://www.inc.com/kevin-j-ryan/shopify-3d-augmented-reality-online-retail.html?utm_source=incthismorning

Questions for discussion:

  • Describe how this technology works for the retailer.
  • What are the advantages of this innovation?
  • How else would you suggest Shopify use this technology for its clients?