Description: Omicron has claimed its first retail victim. On Monday, Lululemon Athletica Inc. said that fourth-quarter sales and earnings would be toward the low end of its expectations — quite a surprise considering the company has been one of the industry’s stronger performers, and the holiday shopping season was expected to hold up despite the new variant. The shares fell as… Read more »
Posts Categorized: Relationship Marketing
What to know about the Apple privacy changes that crushed Facebook parent Meta
Description: Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line. Source: Yahoo.Finance.com – video report Date: Feb 03, 2022 Link: https://finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html Questions for discussion: Why did Meta… Read more »
How Social Media Firms Moderate Their Content
Description: Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Larger platforms such as Facebook and Twitter, which make most of their profits from advertising, can’t afford to lose eyeballs or engagement on their sites. Yet they are under tremendous public and political pressure to stop disinformation… Read more »
Disney defends its ‘Snow White’ remake after criticism from Peter Dinklage
Description: Disney is on the defensive after actor Peter Dinklage criticized its plans to release a live-action remake of Snow White and the Seven Dwarfs. Source: NPR.org Date: Jan 26, 2022 Link: https://www.npr.org/2022/01/26/1075761231/peter-dinklage-disney Questions for discussion: Do you think Disney can avoid a public backlash with this planned project? How would you deal with the Snow… Read more »
Canadian soccer is hotter than ever. Too bad we can’t cash in
Description: It’s been 35 years since the Canadian men’s national soccer team competed in the FIFA World Cup and the hype surrounding the qualifiers couldn’t be any bigger as this country heads into the next round at the top of the table. Source: BNNBloomberg.ca – video report Date: Jan 21, 2022 Link: https://www.bnnbloomberg.ca/canadian-soccer-is-hotter-than-ever-too-bad-we-can-t-cash-in-1.1713466 Questions for discussion:… Read more »
SPOS #811 – Ruth Gotian On Peak Business Performance
Description: Here it is: Six Pixels of Separation – Episode #811 – Host: Mitch Joel. Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology and former Assistant Dean of Mentoring and Executive Director of the Mentoring Academy at Weill Cornell Medicine. She has been hailed by the journal Nature and Columbia University as an expert in mentoring… Read more »
Activist investor Blackwells calls on Peloton to fire CEO, explore sale
Description: An activist is pushing Peloton to fire its chief executive officer immediately and consider a sale as its share price has plummeted. Source: CNBC.com – video report Date: Jan 23, 2022 Link: https://www.cnbc.com/2022/01/24/activist-investor-to-call-on-peloton-to-fire-ceo-explore-sale-report.html?recirc=taboolainternal Questions for discussion: Was this a failure of management? Leadership? What would you advise the firm do now?
Netflix gets clobbered on subscriber miss: ‘The good old days may be gone’
Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle. Source: Yahoo.Finance.com – video report Date: Jan 21, 2022 Link: https://finance.yahoo.com/news/netflix-will-have-to-compete-neck-to-neck-for-subscribers-analyst-171737376.html Questions for discussion: Why is growth in subscribers becoming a greater challenge for Netflix and competitors? From a marketing perspective, how should Netflix approach subscription and revenue growth… Read more »
Are social shoppers buying into in-app checkout?
Description: The majority of US social buyers still order from retailer websites, rather than directly on social platforms. Source: eMarketer.com Date: Jan 21, 2022 Link: https://www.emarketer.com/content/social-shoppers-in-app-checkout Questions for discussion: Explain this buyer behavior. Do you think there is a way to persuade buyers to buy more often on social platforms?
Advertisers can now run clickable podcast ads on Spotify
Description: US advertisers can now run clickable ads within the Spotify app, per a company press release. Source: eMarketer.com Date: Jan 10, 2022 Link: https://www.emarketer.com/content/advertisers-now-run-clickable-podcast-ads-on-spotify?ecid=NL1001 Questions for discussion: How does this new ad system work? Is it a good idea, in your opinion? Do you think it will resonate with consumers?
Applied Marketing, 2e
Canadian Edition
