Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Here it is: Six Pixels of Separation – Episode #813 – Host: Mitch Joel. When I think of retail and the state of eCommerce, I’m always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In her research (you can get a taste of it right here), Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business. Enjoy the conversation…

Source: – podcast

Date: Feb 06, 2022


Questions for discussion:

  • What are the key marketing ideas presented by Sucharita Kodali that should interest strategic planners?
  • What would you add to the conversation about her views?