Description: A growing majority of Canadians would consider picking an electric vehicle (EV) for their next set of wheels, according to a new survey, but most continue to worry about range and reliability issues in harsh winter weather.
Source: Yahoo.Finance.com – video report
Date: Feb 18, 2022
Questions for discussion:
- What does the research say about Canadian adoption attitudes and the reasons given?
- Strategically, what can marketers do about this issue?