Harsh winter conditions an obstacle to EV adoption in Canada: survey

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: A growing majority of Canadians would consider picking an electric vehicle (EV) for their next set of wheels, according to a new survey, but most continue to worry about range and reliability issues in harsh winter weather.

Source: Yahoo.Finance.com – video report

Date: Feb 18, 2022

Link: https://ca.finance.yahoo.com/news/harsh-winter-conditions-an-obstacle-to-ev-adoption-in-canada-survey-131819292.html

Questions for discussion:

  • What does the research say about Canadian adoption attitudes and the reasons given?
  • Strategically, what can marketers do about this issue?
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