Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads.

Source: – video report

Date: Feb 25, 2022


Questions for discussion:

  • Why did Etsy’s stock value shoot up?
  • Why did it fall so dramatically over the past year?
  • What are the growth opportunities for the firm?
  • What would you advise the firm do strategically to increase brand awareness?