Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Booming in a depressed market, battery-powered vehicles are a plus for the climate but pose a big threat to carmakers and parts suppliers that are slow to change.


Date: Feb 08, 2022


Questions for discussion:

  • What does the report say about e-car sales and the motivation driving buyers?
  • How can manufacturers respond to this opportunity and build sales?