Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next?


Date: Feb 18, 2022


Questions for discussion:

  • What is the “subscription model”?
  • Why does it help retain customers?
  • Why else do you think it tends to work?