Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold organic lager and hard seltzer offering, according to a news release. Each commercial is set in “Superior Bowl,” a vintage bowling alley that attracts a raft of celebrities and is staffed by actor Steve Buscemi.


Date: Feb 08, 2022


Questions for discussion:

  • What do you think of the theme of the ad and the presentation?
  • How successful do you think this ad will be in connecting the brand to the cause?
  • Do you think another theme would have been more appropriate?