Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold organic lager and hard seltzer offering,¬†according to a news release. Each commercial is set in “Superior Bowl,” a vintage bowling alley that attracts a raft of celebrities and is staffed by actor Steve Buscemi.

Source: MarketingDive.com

Date: Feb 08, 2022

Link: https://www.marketingdive.com/news/michelob-ultras-superior-bowl-ad-promotes-gender-equality-in-sports/618476/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-02-08%20Marketing%20Dive%20Newsletter%20%5Bissue:39625%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think of the theme of the ad and the presentation?
  • How successful do you think this ad will be in connecting the brand to the cause?
  • Do you think another theme would have been more appropriate?