Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Pricing, Product Brands and Branding, Services Marketing.

Description: Edmonton-based discount carrier Flair Airlines is expanding yet again, this time launching service to Mexico

Source: – video report

Date: Nov 16, 2021


​Questions for discussion:

  • Describe the airline using SWOT analysis.
  • What niche is the airline filling?
  • How would you direct marketing activities to optimize resources?