China warns Canada Goose may have broken consumer law

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: China’s state-run People’s Daily newspaper warned that Canada Goose Holdings Inc. may have violated Chinese consumer law, a sign the clothing company may be facing a difficult period in the world’s No. 2 economy.

Source: BNNBloomberg.ca – video report

Date: Dec 03, 2021

Link: https://www.bnnbloomberg.ca/china-warns-canada-goose-may-have-broken-consumer-law-1.1690513

Questions for discussion:

  • Summarize the key points presented in this report.
  • What do you think all of this means for the company and perhaps other foreign brands operating in China?
  • How should the firm respond?
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