Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: China’s state-run People’s Daily newspaper warned that Canada Goose Holdings Inc. may have violated Chinese consumer law, a sign the clothing company may be facing a difficult period in the world’s No. 2 economy.

Source: – video report

Date: Dec 03, 2021


Questions for discussion:

  • Summarize the key points presented in this report.
  • What do you think all of this means for the company and perhaps other foreign brands operating in China?
  • How should the firm respond?