Description: Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with.

Source: MarketingDive.com

Date: Nov 23, 2021

Link: https://www.mediapost.com/publications/article/368878/the-homogenization-of-brands-on-tiktok.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124410&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

• What are the key marketing recommendations for using TikTok?
• Create and explain an example that illustrates this line of thinking for a product you think would fit well.