Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with.


Date: Nov 23, 2021


Questions for discussion:

  • What are the key marketing recommendations for using TikTok?
  • Create and explain an example that illustrates this line of thinking for a product you think would fit well.