Posted by & filed under Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: (Bloomberg) — Twitter Inc. Chief Executive Officer Parag Agrawal, who just took the reins from Jack Dorsey this week, is already shaking up the management ranks.


Date: Dec 03, 2021


Questions for discussion:

  • Explain the shake up at Twitter.
  • What direction would you expect management to take at this time?
  • What advice would you send to management?