Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Beyond Meat’s stock cratered 17% in premarket trading Thursday as Wall Street voiced doubts over the company’s growth prospects.

Source: – video report

Date: Nov 11, 2021


Questions for discussion:

  • What is your view about this product category and the company specifically as a leader in the industry?
  • What marketing advice would you suggest to accelerate growth and conumer adoption?