Beyond Meat stock tumbles 17% as analysts worry about the company’s long-term growth

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Beyond Meat’s stock cratered 17% in premarket trading Thursday as Wall Street voiced doubts over the company’s growth prospects.

Source: CNBC.com – video report

Date: Nov 11, 2021

Link: https://www.cnbc.com/2021/11/11/beyond-meat-stock-tumbles-as-analysts-worry-about-its-long-term-growth.html

Questions for discussion:

  • What is your view about this product category and the company specifically as a leader in the industry?
  • What marketing advice would you suggest to accelerate growth and conumer adoption?