Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Tesla CEO Elon Musk is known for his spontaneous mass communication, from rants on Twitter to “everybody” e-mails he sends to all employees at his electric vehicle company.

Source: – video report

Date: Nov 19, 2021


Questions for discussion:

  • Knowing that these internal communications will widely be shared and circulated, do you think they improve branding for Tesla?
  • In general, do you think it is wise for senior management to conduct communications with employees, customers or stockholders, as Musk is doing?