Description: Tesla CEO Elon Musk is known for his spontaneous mass communication, from rants on Twitter to “everybody” e-mails he sends to all employees at his electric vehicle company.
Source: CNBC.com – video report
Date: Nov 19, 2021
Questions for discussion:
- Knowing that these internal communications will widely be shared and circulated, do you think they improve branding for Tesla?
- In general, do you think it is wise for senior management to conduct communications with employees, customers or stockholders, as Musk is doing?