Description: Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create personalized video messages for any occasion. For example, you can hire celebrity chef Alton Brown to give a personal pep talk to a friend or hire their favorite actor to leave them a video message as a specific movie character…. Read more »
Posts Categorized: Pricing
People are paying millions for clips that can be viewed for free. Welcome to the world of ‘NFTs’
Description: From art to sports trading cards, people are spending millions of dollars on digital collector’s items.These crypto collectibles, known as NFTs, have exploded in popularity lately. A video clip created by digital artist Beeple, whose real name is Mike Winkelmann, was flipped for a record $6.6 million last week. It had originally been bought for around $67,000…. Read more »
Local news could disappear if Canada doesn’t stand up to tech giants, Winnipeg newspaper publisher says
Description: Federal government expected to unveil legislation in coming months Source: CBC.ca Date: Feb 21, 2021 Link: https://www.cbc.ca/news/canada/manitoba/facebook-google-australia-canada-local-journalism-winnipeg-publisher-1.5922357 Questions for discussion: What does the article say about the news industry at the local level? How can these small local newspaper and radio brands survive, in your opinion? What role, if any, should government play?
Why Disney may test the limits of ‘franchise fatigue’ in 2021 and 2022
Description: Yahoo Finance’s Dan Roberts joined Yahoo FInance Live to break down why Disney may be testing the limits of ‘franchise fatigue’ in the coming years as the entertainment company puts numerous new series on-tap. Source: Yahoo.Finance.com – video report Date: Dec 28, 2020 Link: https://ca.finance.yahoo.com/video/why-disney-may-test-limits-203349456.html Questions for discussion: What does the report say is… Read more »
Taxing Airbnb and Netflix may level the playing field, but it won’t likely change consumer habits
Description: Though Canadians are probably going to have to pay more for U.S. streaming services Source: FinancialPost.com Date: Dec 02, 2020 Link: https://financialpost.com/technology/taxing-airbnb-and-netflix-may-level-the-playing-field-but-it-wont-likely-change-consumer-habits Questions for discussion: What is the expected impact of imposing taxes on these services? How do you think consumers and industry players will react? Why do you suppose government has waited until… Read more »
This helmet has its own air filtration system
Description: Coronavirus has brought on a wave of new wearable technology. This helmet can help protect you from contaminated air. Source: Yahoo.Finance.com – video report Date: Oct 22, 2020 Link: https://ca.finance.yahoo.com/video/helmet-own-air-filtration-system-143553314.html Questions for discussion: Where could this product find successful application? Would you suggest the firm market it to consumers or firms that would make… Read more »
How Vanderbilt is successfully handling ‘the biggest crisis higher education’ has ever faced
Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment. Source: Yahoo.Finance.com – video report Date: Oct 17, 2020 Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html Questions for discussion: From a marketing point of view, how has covid affected the college market and student behavior? Is there an ideal… Read more »
Food delivery apps cut some restaurant fees amid surging demand due to COVID-19
Description: Services like Uber Eats, Skip the Dishes can take up to 30 per cent of order’s value Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/food-delivery-apps-fees-1.5765790 Questions for discussion: From a marketing point of view, what is the justification for high fees charged to restaurants by web sites like Uber Eats? Does… Read more »
Manhattan apartment sales tumble 46%, leaving 10,000 unsold units
Description: Apartment sales in Manhattan plunged by 46% in the third quarter, as homebuyers continued to flow to the suburbs and Florida, according to new real estate reports. Source: CNBC.com Date: Oct 01, 2020 Link: https://www.cnbc.com/2020/10/02/manhattan-apartment-sales-tumble-46percent-leaving-10000-unsold-apartments.html Questions for discussion: Why are sales weak? From a marketing perspective, what can be done to improve sales?
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Applied Marketing, 2e
Canadian Edition
